Celebrities in Auto Ads

Many car companies these days use celebrities to endorse their car. In the last year I’ve seen Mathew McConaughey in a Lincoln ad, Eminem bumping in a Chrysler, Jennifer Lopez in a Fiat 500, Madonna in a BMW in some strange music video featuring Clive Owen, and Brad Pitt’s interesting Cadillac endorsement that majorly featured in China. Ads today are vastly different to ads printed in the early auto years due to the change in focus of the ad over time. I compared McConaughey’s Lincoln commercial to the 1960 Pontiac print ad.

The 1960 Pontiac print ad features the car parked at some sort of golf club. Note the golfers in the back and nicely dressed ladies and gentleman along side the car.

Pontiac1960

“Fresh, crisp beauty for 1960”. Not often do you hear of a new style of car being described as “fresh” or “crisp”. They bring in the feelings that one would feel when being on a freshly cut golf course and present it to you with the car so you associate those feelings with the Pontiac. In many marketing schemes, green is associated with wealth and is often used to relax customers in stores. Red creates urgency and gives you, the customer, a sense of urgency that could make you feel as if you need it sooner. Blue is often used to create a sense of security and safety. Banks often use this color to make their customers feel those feelings and associate them along with their bank. This ad of the Pontiac instills safety and security, urgency, and a sense of wealth.

Lincoln used none of these tactics to reel in customers. Instead they used the familiar face of a celebrity; Mathew McConaughey. They used his face to bring forth feelings of familliarity. Just as politicians endorse other politicians, often called bandwagoning, car companies use celebrities to endorse their cars for support. The juvenile and simple thought is, “If they like the celebrity, and see them driving the car; the customer will like the car and want to drive it themselves!’.

matthew-mcconaughey-1-1024

Is using the familiarity of celebrities may seem to be a successful tactic however classic ads such as the 1960 Pontiac uses much more than familiarity. Classic ads use colors and senses to gain the trust of the customer. I see no celebrities in the Pontiac ad, and I see no colors in the Lincoln ad. No where in the Lincoln ad does it talk about the features or the price or the engine, the ad simply shows McConaughey along side it. Personally I would rather see the brand personality on an ad similar to the Pontiac, but I don’t see car companies using print ads such as this one anytime soon.

http://www.helpscout.net/blog/psychology-of-color/ – Marketing strategies in ads

http://www.autotrader.ca/newsfeatures/20141111/slideshow-top-ten-celebrity-car-commercials/#9HBv6DYrLFBrzAyS.97 – Celeb Ads in the auto industry

http://www.academia.edu/4591701/Celebrities_in_Advertising – Celebs in Advertising

Distraction

3-mercedes-lounge-seating

When taking a ride in my dad’s new car, he began to show me the newest installations of technology in the newest model of the same model he has had for years. He could open the windows by tapping his key, access the internet from the visual display screen, and utilize the control button as a track pad amongst many other new additions. I felt as if I was in the Apple store looking at the newest iPhone update. Are these high tech modifications necessary to improve our ability to drive safer on the road, or are they unnecessary additives that make cars more expensive and distracting?

Bankrate reports on Mercedes-Benz’s plans to feature a variable seating system.

It features four rotating lounge chairs that allow you to sit face to face. The car is hypothetically designed to drive itself. “The mobile lounge”, the project however, is officially named F015 “Lounge in motion”. The doors open differently than a conventional car, similar to double doors in a conference room. They signify power and entrance. The f015 continues to resemble a car with similar features in the cars we see today such as headlights, air-tires, windows, sky roof. But lacks in practical “universal” features such as a trunk, carpetry and interior, cup holders, rear-view mirrors, etc.

The F015 makes a large leap into the future and appears to be a business meeting vehicle. The people in the photo are analyzing charts and numbers dressed in business attire clothing. There are no children in this car, which leads me to believe that this car isn’t meant for a family at all. Mercedes-Benz has a great idea going for them, however highly impractical and will most likely be very expensive. If you’re going to face eachother in the car, and drive on auto, why don’t you meet in a conference room where you can put numbers on a screen? The auto has become a solice of luxury and less of a means of transportation and Mercedes-Benz proves that with the F015.

http://www.bankrate.com/finance/auto/high-tech-car-innovations-3.aspx

http://www.cnet.com/pictures/mercedes-benz-luxury-in-motion-concept-the-mobile-lounge-pictures/15/

https://www.mercedes-benz.com/en/mercedes-benz/innovation/research-vehicle-f-015-luxury-in-motion/

Can you give me a Lyft?

“Real people driving real people.” The motto of a recently new business in the ride-sharing industry. Similar to Uber, lyft is a taxi-alternative, privately owned company, based out of major US cities. There is one big difference between Lyft and Uber: Lyft’s drivers are regular community members driving their own cars. Lyft is no different from calling a friend and asking for a ride, except the person giving you a ride is a stranger who you are paying. The company is app-based with a simple three-step process. 1) Request a ride, 2) Get picked up, 3) Get there fast. There is another interesting factor to Lyft, and that is the additional option of riding with another passenger going the same way for a reduced price. Much like sharing a taxi with a stranger, Lyft brings ride sharing to a new level.

Concerns have been raised, and of course with those concerns come problems and lawsuits. Many people find grey area’s in Lyft’s regulation, “Although ride-hailing services like Uber and Lyft don’t see much need for regulation, and some regulators say the services are violating current law, the disputes indicate that a powerful market is emerging where no one is quite sure what the rules are. Court cases like the one the district attorneys filed in LA could help define them, and legislators probably will face increasing pressure to provide clarification of their own”.

Lyft, Uber, and SideCar share commonalities between companies. All private, all apps, all new innovative ways of public transportation. Personally, I find Lyft a little too personal. It leaves drivers and the company very liable and susceptible to problems. I don’t like seeing the drivers personal items all over the car, if I wanted to get a ride from a friend I would ask one. Uber provides a comfortable experience with the added promise of reliability and just the right amount of professionalism that Lyft lacks.

http://www.quora.com/Ride-Sharing-Company-Comparisons/Which-is-better-and-why-Lyft-Uber-or-SideCar

http://www.latimes.com/business/technology/la-fi-tn-uber-lyft-20141209-story.html

Brands, Brands, and Brands.

Nokia, Motorola, Samsung, Blackberry, and iPhone. Urban Outfitters, Gap, Abercrombie, Patagonia, and American Apparel. Ford, Honda, Volkswagen, Volvo, and Mercedes. To most, those clusters of words are divided into three groups: Phone brands, clothes brands, and car brands. When looking into brands, no matter the object, people tend to migrate towards the popular and durable one. But how do we decide? Which brands do you support? Why do you support them? Why do you choose one over the other? How about this, would you buy a blackberry car? What about a Patagonia phone? Apple plans to come out with “iCar”; the first Apple brand car. Apple is notorious for challenging new markets and dominating the field. September 1980 Macintosh released the “Apple” III. Apple continued to release a series of printers, computers, and hard-drives until August 1993 when they released the very first Newton Message Pad, which was essentially a first generation PDA. They began to renovate the idea before they re-focused and concentrated their energy on the “compact” and “powerbook”. October 23, 2001 apple released the very first iPod Classic. Differing from the iMac, iBook, Powermac, and Powerbook; the ipod was the first generation handheld music portable. Fast forward to 2004 when the iPod mini came out, their brand was booming. Apple now had the reins on the computer, compact, printer, and now handheld music industry. Fast forward three more years to the first generation iPhone release; the most anticipated presale in Apple product history (thus far of course). Fast forward, once more, to today. Apple products dominate almost every product field, excluding maybe printers and their long-time rival with Hewlett-Packard. Their phones, computers, apps, accessories, printers, and portable music technology changed the game. So my question now is, do we trust apple with this significant challenge? Critics question their technology and argue that the knowledge isn’t in the right place. However, Apple’s vastly varied technology successes propose a different outcome. I say, let’s see what they’ve got. apple-car

Call an Uber

Some might call Uber a “taxi service” however Uber is far from being like any ordinary Taxi. Founded in 2009, Uber is an app-based car service with networks in most urban and heavily populated areas throughout the world. Uber operates solely through the app, no cash involved. It’s simple, easy, and a pretty fun experience altogether.

Pick a city that Uber operates in; take San Diego for example. Grab your phone, and download the free app. Right away it will ask for your credit card. Once you take a picture of the card information, cell phone number, and email address, you’re ready to go. Calling an Uber is arguably easier than calling a cab in the big apple because it’s a command based need. No more cabs passing you by while wondering if theres actually anyone in the back. Uber only comes when it’s called. Open the app, pick a car size, click accept, done. No tips are expected, it’s 100% paperless.

Seeing the great direction that Uber is headed makes me question the future of city cab companies. Will this effect Cabs in the long run? Even now, cab companies and the people who sponsor their medallions are suffering with a 23% net loss. My question is: What is the future of the Taxi service?

Currently, Uber is said to be facing an enormous amount of lawsuits. Although still operating, they face issues with compliance and suspension. Cab companies nation wide are giving Uber the finger for taking business and money away from their cab services.

Have ride sharing businesses disrupted the future of command-transportation? Not according to the numbers. Uber brought in almost 20 times what cab companies raked in last year. Some people may see disrupting change, but if you’re like me, you see an opportunity for an easier, more creative future in transpiration. uber-app

 

http://www.pymnts.com/in-depth/2015/the-uber-taxi-medallion-ripple-effect/#.VM-6p8b0XwI

https://www.uber.com