Generation Y, or “millennials” is the name that refers to the generation born from 1980 to 2000. This generation’s parents most likely started their hunt for a new vehicle by first visiting an auto dealership. For the millennials, this is not likely the case. According to a study done by eBay motors, the internet plays a major role in purchasing a car. A major role not only for millennials, but people of all ages too. The results from the study came from responses from 1000 adults.
According to the study, 9 out of 10 or 94% of millennials gather information online at some point in the car buying process. One-third of these buyers do their research on a mobile device compared to only 19% from members of another generation. Only 13% of millenials said that going to a dealership was there preferred way of shopping for a vehicle. Though most millennials claimed they were comfortable researching vehicles online, only one out of five people said they were comfortable of completely buying a car online.
Facebook came up in the study as a major factor in car buying. While 24% of millenials said they would trust customer reviews, 59% said they would trust their Facebook friend’s opinions. 43% said that they would use Facebook to find a dealership. Facebook is obviously not the only site that millennials trust, other sites such as Yahoo Autos and Cars.com provide reviews that shoppers find helpful.
Generation Y has certainly taken advantage of technology in the automotive buying process. Members of older generations have moved from the showrooms and into the wide world web as well. Only 25% of these people prefer only going to showrooms. In my millennial opinion, I think it is necessary to both do research online and visit dealerships. I think it is irrational to by a car without even seeing it in person.While the internet can narrow down your choices, I believe visiting the dealership should be the final process in buying a vehicle.